We have much more power than most of us realise to bring about positive change. As science communicators, we are gatekeepers of knowledge that can change the world.

Science communicator and environmental campaigner, Matthew Shribman, will present on how, with zero budget and a lot of collaboration, campaigns can be built resulting in the likes of all three major political parties in the UK multiplying their reforesting pledges by factors of tens to hundreds, and universities and schools across Europe dropping beef and lamb.

Matthew’s campaign work has won the support of Paul McCartney, Peter Gabriel, the University of Cambridge and Friends of The Earth.

The session will focus particularly on the practicalities and struggles of building impact campaigns from the ground up, and the importance of shaping communication for different audiences, in order to empower rather than spread guilt and hopelessness.

There will also be a discussion of the pros and cons of achieving change through public-facing campaigns vs. decision maker-facing campaigns.

The aim of the session is to demonstrate what can be done with very little, and to encourage and empower attendees to dream big, and to act now.

What will participants gain from attending your session?
Inspiration and ideas. This session is about encouraging the use of skills and experience to bring about real positive change, and empowering attendees.

Presenter

Matthew Shribman, Scientist / Environmentalist / Musician

 

When: Monday 17^th February, 12:00pm-1:00pm
Where: Room G03, Learning and Teaching Building, 19 Ancora Imparo Way, Clayton
Hashtag: TBC