While knowing your audience is crucial, it is also vital to understand the best way to deliver a message to that audience. The tools we use to communicate can make or break how well science is received.

This session explores the impacts of communicating through a range of delivery methods to different audiences, including group chat technologies, news media and social media platforms.

The session has three 15-minute talks, with 10 minutes of Q&A and discussion, followed by another three 15-minute talks, with 10 minutes of Q&A and discussion to conclude.

The session will include the following talks:

11:00am-12:50am

11:00am start

• Towards a new model of science communication – Jenni Metcalfe
• A case study investigating the communication process of scientific research in news media – Georgia Dempster, Georgina Sutherland and Louise Keogh
• Selecting the right tool for the job: communication technologies for dispersed multinational scientific teams – Wesley Ward

11:45am Q&A and discussion

11:55am start

• Experimenting with plastic avoidance media message – Kim Borg
• An in-depth study of Orphan Black and its influence upon audience members in relation to their perception of science – Jodie Smith and Brad Tucker
• How a climate change sceptic politician changed their mind – Cobi Calyx and Jenny Low

12:40pm Q&A and discussion

Session Producer

Research Program Committee

Session Chair

Jenny Martin, Educator and radio personality, The University of Melbourne

 

When: Wednesday 19^th February, 11:00am–12:50pm
Where: Room G01, Learning and Teaching Building, 19 Ancora Imparo Way, Clayton
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