ASC2020 - 16-19 Feb, Melbourne

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Pint of Science – the evolution of the Australian festival

Pint of Science JiranaWhen: Tuesday 13th November, 9:15am – 11:15am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #T3

What better way is there to learn about cutting-edge research than over a brew?

Well, it’s nothing new … it’s science in the pub. It’s been done before, and we’d almost be brave enough to guess that almost all the science communicators at the 2018 ASC conference are pub-science veterans. So how is Pint of Science anything more than just another pub event? What makes us different? And why do volunteers, speakers and venues want to get involved?

In this talk, we’ll pull apart what makes Pint of Science unique by looking at the ways the festival engages its audience, speakers, volunteers and sponsors. In doing so, we will outline the recent evolution of the Australian festival and conclude with some forward thinking about how Pint of Science will continue to contribute to the broader Australian science communication landscape.

https://www.pintofscience.com.au

Session

Case studies: Cultural Institutions and Festivals

Presenter

Dr Tom Carruthers, Senior Content Producer, Australian Academy of Science and National Director, Pint of Science Australia

Jirana Boontanjai, National Director, Pint of Science Australia

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Comparing science communication models with a long-term participatory case study: The Climate Champion Program

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T8

Over the last 20 years, scholars and policymakers have called for science communication to move beyond linear engagement to participatory engagement, especially with publically contested science. However, there has been little scholarly reflection on long-term participatory science communication practice. My study compared the theorised science communication models with a seven-year case study: the Australian Climate Champion Program, where scientists and farmers jointly addressed the problem of climate risk. I investigated scientists and farmers’ objectives for participating, the nature of their interactions, and the relationships between them. I analysed how they valued different sources of knowledge and acknowledged risk. Respectful, open and trusting relationships developed between most of the farmers and scientists participating in the program resulting in upstream engagement and co-learning. This case study demonstrates that a long-term participatory program can enhance co-existing linear forms of communication (deficit and dialogue) to help achieve participatory outcomes.

Session

Evidence-based scicom: Research exploring knowledge, beliefs and perceptions

Presenter

Jennifer Metcalfe, Director, Econnect Communication

 

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What would a national framework to coordinate STEM outreach/engagement look like?

When: Monday 12th November, 1:55pm – 3:25pm
Where: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M13

STEM outreach/engagement in Australia has changed dramatically over the last decade. All of a sudden it seems that STEM (and ‘innovation’) has become a hot topic. There are now numerous organisations that provide STEM outreach/engagement, especially in the schools context.
There have been some great initiatives over the years to collate and coordinate outreach/engagement but, overall, with limited impact.
This session will reflect briefly on where we have been, provide opportunity to share where we are at the moment, and be focused on proposing a path into the future for STEM outreach/engagement efforts.

Session Producer, Session Chair

Terry Burns, Science Communicator, University of Newcastle

Presenter

Christina Chun, CEO, iScope

Regina Crameri, AIR4

Janine McIntosh, Australian Mathematical Sciences Institute

Bruce Ritchie, Senior Manager Communications and Events, Office of the NSW Chief Scientist & Engineer

Justine Romanis, Engineers Australia Directory

Sally-Ann Williams, Engineering Community and Outreach Manager, Google Australia

Jackie Randles, Manager Inspiring Australia NSW, Inspiring Australia

John Philllips, Manager, Education Projects, The Warren Centre for Advanced Engineering

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Trust Me, I’m a Scientist: A Case Study about Science Communication, Co-design and Community

When: Wednesday 14th November, 10:20am – 11:20am
Where: Theatrette, Level 2 behind the registration/foyer area
Hashtag: #W6

As most science communicators and scientists know, even the most engaging and carefully-crafted communication will be ineffective if your audience doesn’t trust you. As Victoria’s environmental regulator, the Environment Protection Authority Victoria (EPA) is acutely aware of the importance of trust, particularly when it communicates and engages with communities.

In early 2014, a fire at Hazelwood Mine burnt for 45 days, covering much of the Latrobe Valley region in smoke. As a result, community confidence in EPA and the Victorian government was low both during and immediately after the fire.

Since then, EPA has worked closely with Latrobe Valley communities to strengthen relationships and improve how it communicates its science. This work cumulated in the roll out of a ground-breaking co-design process in 2016, which relied on extensive input from community, scientists, engagement experts and a science communicator. The primary task of a community panel was to design an air monitoring network to complement EPA’s existing air monitors in the Latrobe Valley.

In this session you will hear how a co-design process helped build community trust from the point of view of a science communicator. I will:
• show you how science communication improved the community’s understanding of air pollution and helped build community trust
• share my challenges and triumphs of working side-by-side with scientists and community
• explain how lessons learnt through a co-design process have made me a better science communicator.

Session

Case studies: Environment and community engagement

Presenter

Catherine Healy, Science Communication Advisor, Environment Protection Authority Victoria

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I’ll see it when I believe it: motivated numeracy in Australians’ perceptions of climate change risk

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T8

People don’t form attitudes about Anthropogenic Climate Change (ACC) risks just by empirically considering the likelihood of harm, the consequences of failing to act, and the costs and benefits of mitigation. If that was the case, there should be little disagreement about these quantifiable outputs of scientific research. However, when people consider controversial topics of decision-relevant science like ACC they often defer to their political beliefs, rather than using their cognitive abilities alone, leading to polarised groups. Counterintuitively, Kahan et al. (2017) found that more numerate people, who have the cognitive ability to interpret scientific data, were more polarised than others about the effectiveness of gun control laws on crime in the United States of America.

In our conceptual replication of this important study we investigated whether the motivated numeracy effect found in Kahan et al. (2017) also applies to people when assessing ACC risks. This randomised controlled experiment (N = 504) of Australian adults, extends the motivated reasoning thesis by finding evidence that some people who consider topics of ACC risk use motivated numeracy to rationalise their interpretations of scientific data in line with their beliefs.

Session

Evidence-based scicom: Research exploring knowledge, beliefs and perceptions

Presenter

Matt Nurse, Masters degree candidate, CPAS, Australian National University

Co-Author
Will Grant

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Extended Play Session – Making The Most of Social Media For Business in a Modern World With LinkedIn, YouTube and Facebook

When: Thursday 15th November, 8:00am – 12:45pm (including lunch)
Where: Powerhouse Museum, 500 Harris St, Ultimo
Room: Theatre, Level 2 down the stairs to the right of the registration/foyer area

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

In this extended post-conference workshop session Mark will delve deeper into 3 of the biggest and most powerful social media platforms around today LinkedIn, YouTube and Facebook. Learn How to create an amazing presence and dominate your field using LinkedIn, YouTube and Facebook

LinkedIn
– How to complete your profile 100% so its eye catching, position you as an expert in your field and gets found
– How to write your 1st LinkedIn Blog article and the winning formula to use over and over again.
– How and what to do every day on LinkedIn, with posting, sharing, liking and commenting.
– How to use LinkedIn to generate an endless supply of new opportunities.

YouTube

– How to setup and optimise multiple YouTube accounts
– How to record and upload interesting and engaging videos quickly and easily
– How to get your videos ranking on page 1 of YouTube by following a simple formula
– Learn the No 1 Ranking factor YouTube and Google are using to determine Page 1 ranking of videos

Facebook
– How to create a wow looking Facebook fan page that people will want to follow
– How, When and What to post to grow your page likes,  increase engagement and benefit your cause,
– How to record and upload video content that Facebook likes while avoiding the mistakes that most people make.
– How to piggy back on the success of other Facebook pages to grow your audience even more

Workshop Facilitator

Mark Warncken, Social Media Trainer | Speaker | Expert – Helping Businesses Generate Leads & Sales Using Social Media. LinkedIn – YouTube – Facebook – Instagram – Twitter

Purchase separately or free for conference+workshop delegates (RSVP during registration).

Register now!

**This is a public event. Register to save your seat!**

** Minimum numbers apply for this workshop to go ahead so please share with friends & register early! **

** Save $ if registering for 2 half day workshops –> all available workshops are online here: http://asc2020.asc.asn.au/workshops/ **

Share on Facebook: https://www.facebook.com/events/1880945591989534/

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Mapping the science writing and communication landscape in Canada using new media and traditional survey research tools

When: Tuesday 13th November, 4:00pm – 5:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T12

The social media landscape presents new challenges for science communication that have not yet been fully understood. This Canadian government-funded project, conducted by researchers in partnership with ASC’s sister organizations in Canada (the Science Writers and Communicators of Canada, SWCC, and the Association des communicateurs scientifiques du Québec, ACS), aimed to identify who is currently communicating about science in Canada and how they are doing it. Using emerging new media research tools (Altmetrics and Netlytics) and commonly-used hashtags (i.e. #scicomm; #commsci, and #sciart) we identified 256 dedicated social media science communicators (197 Twitter and 59 Instagram) located in Canada. We surveyed these social media communicators about their communication practices and compared their survey responses to survey responses gathered from association members (254 SWCC members and 309 ACS members). Findings show that, compared to association members, the social media communicators we identified through new media mapping were younger (26-36 years of age), paid less (or not at all) for their science communication activities, and had been communicating science for fewer years (2-5 years compared to 10 years or more). More members of the social media group had a science background (rather than communication, journalism or education background). Fewer of the social media communicators were members of related professional associations, however, more were members of informal science writing/communication networks. The social media communicators used a greater diversity of media tools to communicate when compared to association members. We will discuss how the findings from this research project are being used to inform professional member association policies, training and outreach activities to improve the quality of public engagement with science in Canada.

Session

Evidence-based scicom: Research exploring new and social media

Presenter

Dr Michelle Riedlinger, Associate Professor, University of Fraser Valley, Canada

Co-Author
Germana Barata
Alexandre Schiele

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In conversation: why does science need style?

When: Monday 12th November, 10:25am – 11:25am
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #M3

Consistent and inconsistent style has had fascinating impacts in many fields of communication. Arguably, some of the highest stakes exist in science communication, where complexity meets diverse audiences, and matters of health, innovation and safety depend on technical texts being understood down to the letter. Join our panel in conversation, as we delve into the applications and implications of style in technical writing. Journey back as we look at some of the historic styles in science communication, and the way linguistics has influenced the often highly emotional attachment we have to certain style conventions. We’ll unpack style preconceptions, how we determine what’s ‘right’ and what’s ‘wrong’ in matters of science style, and go through some interesting examples of the good, the bad and the ugly. Add a dash of technology as we learn about Macquarie University’s research into what eye tracking technology can tell us about the ways we digest information. We’ll also touch on the science style resources available to science communicators.

This 45 minute session includes 15 minutes of Q&A at the end. We look forward to sharing a thoroughly engaging science style conversation with you!

Join panellists Dr Janet Salisbury, founder and Director of Biotext; Emeritus Professor Pam Peters, Macquarie University Department of Linguistics, Gab Lhuede, National Publications Manager for St John Ambulance; and panel Chair, Toss Gascoigne, a founding member of Australian Science Communicators, and a veteran science communicator.

Session Producer, Presenter

Dr Janet Salisbury, Founder and Director, Biotext

Session Chair

Toss Gascoigne, Visiting Fellow, Australian National University

Presenter

Emeritus Professor Pam Peters, Emeritus Professor, Department of Linguistics, Macquarie University

Gabrielle Lhuede, National Publications Manager, St John Ambulance Australia

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Speed Networking

When: Monday 12th November, 11:55am – 12:55pm
Where: L3, Level 2 to the left of the registration/foyer area, down the hallway and through the doors on the right
Hashtag: #M9

It can be hard work to get around and meet everyone at a conference.

Join 49 other delegates for this coordinated speed networking session.

You will have the chance to meet and chat with over half of the attendees as you shift between small groups.

[limited to the first 50 RSVPs – filled up quickly at ASC2014. RSVP when you register or modify your registration in your registration portal]

** Spaces strictly limited, RSVP for this session during registration. **

** All attending this session will be listed on this session page as they register to attend. **

Session Producer

Kimberly Cullen, Managing Director, Crafting Astronomy Communication

Attendees

Adam Selinger, Executive Director, Children’s Discovery Museum Ltd
Andy Stapleton, CEO and Founder of verbalize.science
Anna Attard, Research Assistant and Masters Student, University of New South Wales
Anne-Sophie Dielen, The Australian National University
Dr Astha Singh, Vice President | ASC NSW, ASC
Bobby Cerini, Questacon – The National Science and Technology Centre
Caleb McElrea, University of Melbourne
Catharina Vendl, University of New South Wales
Dr Catherine Dorey, Consultant, Fish & Fisheries | Science Communication | Campaign Strategy
Catherine Healy, Science Communication Advisor, Environment Protection Authority Victoria
David Robertson, Lecturer, Monash University
Errol Hunt, FLEET: ARC Centre of Excellence
Jane Ilsley, Econnect Communication
Jen Martin, Educator and radio personality, The University of Melbourne
Jenny Whiting, Microscopy Australia (previously AMMRF)
Jessica Heinemann, Centre for Biopharmaceutical Innovation – UQ
Julianne Camerotto, NSW Office of Environment and Heritage
Jun-Ting Yeung, University of Melbourne
Kimberly Cullen, Managing Director, Crafting Astronomy Communication
Matt Nurse, Masters degree candidate, CPAS, Australian National University
Meagan Vella, NPWS
Melina Gillespie, Communication Advisor, CSIRO Energy
Micaela Jemison, Science Communicator, Smithsonian Institution
Michael Helman, Communicatrium
Michelle Neil, Australian Citizen Science Association
Michelle Riedlinger, Associate Professor, University of Fraser Valley, Canada
Nicole Fetchet, Questacon – The National Science and Technology Centre
Paul Holper, Director, Scientell
Dr Phil Dooley, ASC National co-vice-president and Galactic Commander, Phil Up On Science
Rachel Rayner, Science Communicator, Australian Volunteers Program
Rebecca Blackburn
Richard Chi, Sydney Observatory – MAAS
Sally Grosvenor, CDPC, University of Sydney
Shannon Panuska, CIT Bruce
Sheryn Pitman, Programme Manager Inspiring South Australia, South Australian Museum
Susan Rauch, Lecturer, professional writing (science and technology), Massey University, School of English and Media Studies
Taryn Laubenstein, ARC Centre of Excellence for Coral Reef Studies
Tilly Boleyn, Curator, Museum of Applied Arts and Sciences
Dr Tom Carruthers, Senior Content Producer, Australian Academy of Science and National Director, Pint of Science Australia
Tom Rayner, Griffith University
Tyrone Anderson, ASPIRE – UNSW

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A sea of deficit: The science communication landscape in Australia

When: Tuesday 13th November, 2:00pm – 3:30pm
Where: Theatre, Level 2 down the stairs to the right of the registration/foyer area
Hashtag: #T8

Science communication has been predicated on the deficit model —top-down, one-way communication from scientists to public audiences seen as “… empty vessels – as minds in deficit that need scientific information in order to be replete” [1]. This model has been discredited for 30 years, with research showing that more scientific information does not lead to the desired objectives of increased scientific literacy or public acceptance or agreement with science [2, 3]. And so a new mood for dialogue was identified in the U.K. House of Lords 2000 report [4], which consequently led to the UK’s Committee on the Public Understanding of Science (COPUS) closing itself down stating: “We have reached the conclusion that the top-down approach which COPUS currently exemplifies is no longer appropriate to the wider agenda that the science communication community is now addressing” [5].

Despite the above, our research suggests that the deficit model not only persists in Australia — it prevails. This study examines the science communication landscape in Australia, specifically during National Science Week in August 2018. Approximately 1300 activity organisers across Australia were asked to complete a short online activity profile survey. Based on the Generic Learning Outcomes (GLO) framework [6] and the CAISE Informal Science Education project framework [7], the survey contained questions about individual activity objectives, style and format. A total of 305 individual activity profiles were collected and categorised using the CAISE project framework.

The results show that across Australia, 71% of National Science Week activities classified as deficit model, while only 3% classified as dialogue or engagement model. This result is higher than the almost 60% of 411 activities categorised as deficit model in the Inspiring Australia audit in 2012 [8]. Based on the research discrediting this model, we argue that the prevalence of the deficit model in Australia may be impacting the effectiveness of science communication efforts in achieving desired objectives.

References
1. Gregory, J. and S. Miller, Science in public: Communication, culture and credibility. 1998, New York: Plenum.
2. Durant, J.R., G.A. Evans, and G.P. Thomas, The public understanding of science. Nature, 1989. 340(6228): p. 11-14.
3. Thomas, G. and J. Durant, Why should we promote the public understanding of science. Scientific literacy papers, 1987. 1: p. 1-14.
4. House of Lords, Science and Society. 2000, House of Lords: London.
5. Copus, Statement on Copus by the British Assiciation, the Royal Institution and the Royal Society. 2002, The Royal Society: London.
6. Hooper-Greenhill, E., et al., Measuring the Outcomes and Impact of Learning in Museums, archives and Libraries. 2003, University of Leicester: Research centre for Museum and Galleries.
7. McCallie, E., et al., Many Experts, Many Audiences: Public Engagement with Science and Informal Science Education. A CAISE Inquiry Group Report. 2009, Center for Advancement of Informal Science Education (CAISE): Washington, D.C.
8. Metcalfe, J., K. Alford, and J. Shore, National audit of Australian science engagement activities. 2012, Inspiring Australia: Canberra, Australia.

Session

Evidence-based scicom: Research exploring knowledge, beliefs and perceptions

Presenter

Isabelle Kingsley, PhD candidate, Science Communication, University of New South Wales

Co-Author
Dr Carol Oliver, Senior Research Fellow, University of New South Wales

Australian Science Communicators

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Questions? Please contact Kali on asc2020@asc.asn.au.

Acknowledgements

© 2020 Australian Science Communicators

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