While knowing your audience is crucial, it is also vital to understand the best way to deliver a message to that audience. The tools we use to communicate can make or break how well science is received.
This session explores the impacts of communicating through a range of delivery methods to different audiences, including group chat technologies, news media and social media platforms.
The session has three 15-minute talks, with 10 minutes of Q&A and discussion, followed by another three 15-minute talks, with 10 minutes of Q&A and discussion to conclude.
The session will include the following talks:
- Towards a new model of science communication – Jenni Metcalfe
- A case study investigating the communication process of scientific research in news media – Georgia Dempster, Georgina Sutherland and Louise Keogh
- Selecting the right tool for the job: communication technologies for dispersed multinational scientific teams – Wesley Ward
11:45am Q&A and discussion
- Experimenting with plastic avoidance media message – Kim Borg
- An in-depth study of Orphan Black and its influence upon audience members in relation to their perception of science – Jodie Smith and Brad Tucker
- How a climate change sceptic politician changed their mind – Cobi Calyx and Jenny Low
12:40pm Q&A and discussion
Research Program Committee
When: Wednesday 19th February, 11:00am–12:50pm