When: Wednesday 19th February, 1:50-pm-3:25pm
In a time when scientists and policy leaders are arguing that global behaviour change is imperative to the planet’s survival, how can we as individuals make a difference using our communication and storytelling skills?
We know that telling audiences the facts isn’t enough. This workshop will explore creative communication and campaign approaches we can take to achieve cut-through and prompt engagement. It will also present techniques and offer short tutorials to get creative juices flowing.
Our guides for the session include:
• Professor Jennifer Byrne, University of Sydney’s Faculty of Medicine and Health and NSW Health Pathology
• Charlie McDevitt, McCann Melbourne
• Associate Professor Tim Moss, Ritchie Centre at the Hudson Institute of Medical Research and the Department of Obstetrics and Gynaecology at Monash University
Session producer and chair
Claire Harris, Founder and Marketing-Communication Specialist, Innovate Communicate
Jennifer Byrne, Professor of Molecular Oncology, University of Sydney’s Faculty of Medicine and Hea
Tim Moss, Associate Professor and Perinatal Physiologist, Hudson Institute of Medical Research
Alison Pouliot, Natural historian and environmental photographer
Charlie McDevitt, Group Business Director, McCann