When: Wednesday 19th February, 12:05pm-12:50pm & 1:50pm-2.35pm
Tweed Sand Bypassing is a long term coastal engineering solution located on the border of NSW and Queensland. The two objectives of the Project are to restore and maintain the natural coastal sand drift to the southern Gold Coast beaches; and to establish and maintain a safe, navigable entrance to the Tweed River.
The Project has been in operation for almost 20 years and during this time has implemented a wide range of communication strategies to inform and educate the various stakeholder groups about the science and engineering work that the Project does.
To determine how effective implemented strategies had been, in 2015 a community consultation and engagement assessment was carried out. The results found that while basic communication and information exchange has worked – engagement and trust building hasn’t. This result was clearly evident through the ongoing confusion, mistrust and misinterpretation about the Project’s impact, management and main responsibilities among stakeholder communities.
In 2016 an innovative three year communications strategy was developed. The strategy had the overall vision of promoting the Tweed Sand Bypassing identity, engaging a younger demographic, and communicating the science in a more meaningful, emotive and accessible way.
Several contemporary communication techniques were used. These involved creating a visual identity, a magazine, Instagram account, smart phone application, a presence at the Quiksilver Pro Surfing Competition at Snapper Rocks, and a High School student resource package.
Community feedback has indicated that the communications strategy has been highly successful, and overall has achieved its objective of educating and changing the perceptions of a diverse range of Tweed Sand Bypassing stakeholders.
What will Attendees gain from this session?
Attendees will hear about the investigation, design, implementation and review stages of a complete coastal science communication strategy for Tweed Sand Bypassing.
Tools that were used include photography and language to evoke an emotional response and communicate the aesthetic, recreational, place and social values of the coast. A contemporary magazine, website, smart phone app, Instagram account, and High Schools Package.
Attendees will leave with a science communication methodology that they can apply to their own work, particularly in the natural and environmental sciences.
Catherine Angela Kerr, Coastal Management Specialist, NSW Department of Planning Industry and Environment